I Stopped Chasing Views And Started Tracking Sales
Aaron Wilton-Jones · Founder, Autoclean Academy
About this episode
Aaron Wilton-Jones joins Roi to talk about how a car detailing business turned into a following of 460,000 people, most of it built on satisfying detailing clips that went viral.
He explains why that reach stopped helping once he was selling a high ticket service to a small niche, why he no longer looks at views or comments, and why his best performing ads are the ones with bad quality and no editing at all. He also walks through the 3 numbers he judges every ad on, and why he calls every new enquiry as fast as he can.
The conversation also covers giving new clients 3 to 5 tasks instead of 20, whether niching down is a mistake, the AI operating system he built to run his business, why he went from charging $500 to $5,000, and why he tells every detailer to price high.
Key takeaways
- If you sell a high ticket service to a small group of people, judge your content on sales, not views. Going viral can bring you an audience that will never buy.
- Ads that look unpolished, filmed on the spot with no editing, can beat produced ones, because people have learned to scroll past anything that looks like an ad.
- Judge ads on cost per booked call, cost per qualified booked call and cost per customer. The cost per customer is the one to optimise for.
- Call every enquiry as fast as possible. The sooner you speak to them, the more likely they are to book.
- Give a new client 3 to 5 tasks that fix their main problem right now, not a long list.
- If you trade your time for money, price high. Cheap pricing attracts the clients who complain the most.
Who is Aaron Wilton-Jones?
Aaron Wilton-Jones is the marketer and mentor behind Autoclean Academy, which helps car detailing businesses grow with systems, processes and marketing. He dropped out of school at 17, started a car detailing business at 18, and by 21 other detailers were messaging him to ask how he got his customers. He has built an audience of around 460,000 followers, works with detailing businesses doing over $100,000 a month, and runs a done for you service that manages their ads and websites.
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Questions
Who is Aaron Wilton-Jones?
Aaron Wilton-Jones is the founder of Autoclean Academy, which helps car detailing businesses grow with systems, processes and marketing. He started his own detailing business at 18 and has built an audience of around 460,000 followers.
What is this episode of The Morning Marketer about?
Aaron explains why going viral hurt his business once he was selling a high ticket service, how he judges ads on sales instead of views, what is working in Meta ads for him right now, and how he prices a service business.
Which numbers does Aaron use to judge an ad?
He looks at cost per booked call, cost per qualified booked call and cost per customer, with cost per customer as the number he optimises for.
