6 Email Mistakes Costing You Sales Every Single Week
Roimata Wilkey · Host, The Morning Marketer
About this episode
Your email list is the one marketing asset no platform or algorithm can take from you, and most businesses treat it as an afterthought. In this solo episode Roi breaks down the 6 email mistakes she sees costing businesses sales every week, from working with over 400 brands.
She covers only emailing when you want something, boring subject lines, sending everyone the same email, having no welcome sequence, writing to a crowd instead of a person, and ending without a clear ask, with the fix for each one.
Key takeaways
- Show up with value every week, not only when you have something to sell. The selling is easier once the trust is built.
- Treat the subject line like a hook. Make it specific and curious, and track which ones get opened.
- Split your list into at least new subscribers, customers and your most engaged readers, and send each group something that fits.
- Someone is never more interested than the moment they join your list. A welcome sequence of 3 or 4 emails uses that moment automatically.
- Write every email to one person. Read it out loud, and if it sounds like a brochure, rewrite it.
- End every email with one clear next step.
Who is Roimata Wilkey?
Roimata Wilkey is the host of The Morning Marketer and the founder of Burst Digital, a performance marketing agency that has worked with 400+ brands across 4 countries and generated over $200 million in revenue for clients.
Find Roimata Wilkey
Questions
What is this episode of The Morning Marketer about?
Roimata Wilkey breaks down 6 common email marketing mistakes that cost businesses sales every week, and how to fix each one.
What are the 6 email mistakes?
Only emailing when you want something, boring subject lines, not segmenting your list, having no welcome sequence, writing to a crowd instead of one person, and not making a clear ask.
