The 5-Step System That Took a Struggling Business to Hundreds of Leads

About this episode

In this solo episode Roi walks through the playbook her team used for a local service business that had decided Facebook ads didn't work for them. 60 days after Burst took over, they had generated 217 leads at under $7 each and were booked out for weeks.

The 5 steps: fix the offer before touching the ads, capture leads with a small first step instead of asking cold traffic to buy, use real unpolished creative, follow up fast with an automated sequence, and track the numbers that actually run the business.

None of it is complicated or specific to one industry. It is a system that works for almost any service business willing to run it properly.

Key takeaways

• Fix the offer before you touch the ads. A weak offer with a big budget loses to a strong offer with a small one.
• Don't ask people who just met you to buy straight away. Ask for one small, easy step first, then sell.
• The owner talking to a phone camera about the problem they solve became the best performing ad in the account.
• Speed wins. Reply to new leads in minutes, not days, and set up an automated follow up so no lead falls through the cracks.
• Track cost per lead (or cost per sale), how many leads turn into customers, and what a customer is worth. When those are known, ads become simple maths.

Who is Roimata Wilkey?

Roimata Wilkey is the host of The Morning Marketer and the founder of Burst Digital, a performance marketing agency that has worked with 400+ brands across 4 countries and generated over $200 million in revenue for clients.

Find Roimata Wilkey