From $0 to Millionaire: How Iyia Liu Scales Businesses

About this episode

Iyia Liu joins Roi and holds nothing back, breaking down the entire marketing funnel she has used to scale multiple businesses from the ground up.

She has gone from $0 to tens of millions in revenue across several ventures, and now teaches the playbook through Make It Happen. In this episode she shares the exact strategies, the struggles she does not usually talk about, and the actions any owner can put to work straight away.

Whether you are just starting or already scaling, it is a rare, specific look at how a multi-million dollar operator actually builds and markets a business.

Key takeaways

• A repeatable marketing funnel is what lets one operator scale many businesses.
• The unglamorous, behind-the-scenes work is where the growth actually happens.
• Strategies matter less than implementation. Iyia leads with actions you can take now.
• Teaching the system became its own business in Make It Happen.

Who is Iyia Liu?

Iyia Liu is a New Zealand serial entrepreneur. She built her name in e-commerce from 2016 with Waist Trainer, and went on to found brands including Luxe Fitness and Celebration Box, scaling multiple businesses from absolute zero to tens of millions in revenue. She has appeared on TVNZ's Boss Babes. Today she runs Make It Happen, a business teaching program that has helped thousands of people start and scale their own ventures. Iyia is known for sharing the real mechanics behind her growth rather than the highlight reel.

Find Iyia Liu