The NZ Accountant Making Millions By Doing What No Accountant Does
Luke Kemeys · Co-founder of nextAdvisory, founder of Keep The Change
About this episode
Luke Kemeys joins Roi to explain how he went from zero clients to a $2M accounting practice and a financial literacy platform that reaches around 100,000 Kiwis every month.
His edge is doing what most accountants will not: putting himself on camera and treating content as his only growth strategy from day one. The episode covers how he built nextAdvisory and Keep The Change in parallel, and why an accountant building a personal brand is still rare enough to be a real advantage.
Luke and Roi get into why mindset comes before money, how consistency compounds, and what content actually does for a service business that sells trust.
Key takeaways
- Content was the growth strategy, not a side project. Showing up consistently built the pipeline.
- In a trust-based service like accounting, a personal brand shortcuts the sale.
- Mindset comes before money. The internal shift preceded the revenue.
- Doing the unglamorous thing competitors avoid is often the whole moat.
Who is Luke Kemeys?
Luke Kemeys is one of the youngest Fellow Chartered Accountants in New Zealand and the co-founder and owner of nextAdvisory, a market-leading accounting and advisory firm in Auckland. He is also the founder and voice of Keep The Change, one of the country's most trusted financial literacy platforms, with 500-plus episodes and tens of thousands of monthly listeners. A Dannevirke local and Palmerston North Boys' High School old boy, Luke helps business owners get out of survival mode with a no-BS, people-first approach, and makes money simple for everyday Kiwis. He treats content as a core business strategy rather than an afterthought.
Find Luke Kemeys
Questions
Who is Luke Kemeys?
Luke Kemeys is one of New Zealand's youngest Fellow Chartered Accountants, co-founder and owner of the Auckland firm nextAdvisory and founder of the financial literacy platform Keep The Change.
What is this episode of The Morning Marketer about?
Luke explains how he built a $2M accounting practice and reached 100,000 Kiwis a month by using content and a personal brand as his only growth strategy.
What is Keep The Change?
Keep The Change is Luke Kemeys' financial literacy platform and podcast, with more than 500 episodes, focused on making money simple for everyday New Zealanders.
