Her Millionaire Journey Before She Had Any Money
Te Kahukura Boynton · Founder, Māori Millionaire
About this episode
Te Kahukura Boynton joins Roi to talk about Māori Millionaire, which she started at rock bottom as a broke uni student, after searching for money content and finding nothing that felt relatable to Māori communities.
Rather than waiting until she was rich, she shared the whole journey from day one. The conversation covers what building in public has cost her and taught her, how she handles hate comments, and why she believes money is neutral while old beliefs about money keep many people playing small.
It is also a practical session on growing a personal brand: posting every single day for her first 2 years, posting 3 times a day now, reusing the hooks that have already worked, and the one rule that helped her gain 50,000 followers in the first quarter of this year.
Key takeaways
- Build in public from day one. People follow a journey they can see themselves in, not just an end result.
- Consistency builds trust with yourself first. Te Kahukura posted every single day for her first 2 years, no matter what was going on.
- If you have an idea, record it and post it before you talk yourself out of it. That rule helped her gain 50,000 followers in one quarter.
- Lead with what stops the scroll, not with the lesson. People open social media to switch off, so the hook has to come before the education.
- Sort your past posts by most popular and reuse the hooks that worked.
- Put captions on every video. It takes a minute and means people watching with the sound off can still follow.
Who is Te Kahukura Boynton?
Te Kahukura Boynton is the founder of Māori Millionaire and the author of The Māori Millionaire, the first personal finance book written by a Māori author. She started Māori Millionaire on 1 January 2022 as a broke university student, choosing to share her journey to becoming a millionaire from day one rather than waiting until she had made it. She has since built a community of around 130,000 people across social media and was a semi-finalist for Young New Zealander of the Year. Her mission is to help close the wealth gap for Māori communities.
Find Te Kahukura Boynton
Questions
Who is Te Kahukura Boynton?
Te Kahukura Boynton is the founder of Māori Millionaire, author of the first personal finance book written by a Māori author, and a semi-finalist for Young New Zealander of the Year.
What is this episode of The Morning Marketer about?
Te Kahukura explains how she built Māori Millionaire by documenting her money journey from rock bottom, and shares the habits she used to grow a community of around 130,000 people.
How did Te Kahukura grow her following?
By posting every single day for her first 2 years, building up to 3 posts a day, sharing her reels across Instagram, Facebook, TikTok and LinkedIn, and reusing the hooks from her best-performing posts.
